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Aruba Tourism March Report: Promising Trends and Sustainable Growth in 2024

Aruba Tourism March Report: Promising Trends and Sustainable Growth in 2024

The first quarter of 2024 brought promising statistics for tourism, emphasizing Aruba’s commitment to a “High Value-Low Impact” model. This model aims to balance four pillars: the quality of life for residents, visitor experiences, nature and environmental preservation, and the economic contribution of the tourism sector. Despite challenges, demand for Aruba remains strong, with a 25.8% increase in stayover visitors compared to March 2023.

Sustainable growth requires balance – March 2024

Aruba Tourism Authority (A.T.A.) focuses on maintaining this balance while increasing visitor numbers responsibly. They measure visitor quality through metrics like Tourism Credits, which increased by 13% from Q1 to Q3 2023 compared to the same period in 2022. Average spending per visitor, particularly by Visa credit cardholders, rose by 13.8% in 2023 compared to 2022.

Where do the visitors come from and where do they stay – March 2024

According to the March 2024 report in March 2024, 83.9% of stayover visitors came from North America, with smaller percentages from Europe, Latin America, and other regions. Accommodation preferences varied, with 27.7% staying in European Plan hotels, 14.5% in All-Inclusive hotels, 23.7% in Timeshares, and 34.1% in other accommodations, including short-term vacation rentals (STVR).

A.T.A. monitors the STVR market closely, noting a 13.6 percentage point increase in occupancy from March 2023 to March 2024. Revenue and average daily rates also saw significant growth. In the first quarter of 2024, Aruba welcomed a total of 381,877 stayover visitors, a 22.4% increase compared to the same period in 2023. North America remained the largest market, comprising 82.3% of visitors.

Who is the Aruba Tourism Authority?

Aruba Tourism Authority, operating since January 1, 2011, acts as an independent entity responsible for destination marketing and management. A.T.A. emphasizes sustainable tourism development while maintaining economic value and preserving Aruba’s unique environment. For monthly statistical reports, tourists can contact Melanie Kelly at m.kelly@aruba.com or visit www.ata.aw.

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