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Aruba Tourism Authority Launches Inaugural ‘Eco-Conscious’ Session in Collaboration with Aruba Conservation Foundation

Aruba Tourism Authority Launches Inaugural ‘Eco-Conscious’ Session in Collaboration with Aruba Conservation Foundation

Aruba Tourism Authority (A.T.A.) Presents Inaugural “Eco-Conscious” Session in Collaboration with Aruba Conservation Foundation (ACF)

Aruba Tourism Authority (A.T.A.) is proud to unveil its inaugural “Eco-Conscious” session in collaboration with Aruba Conservation Foundation (ACF), formerly known as the Aruba National Park Foundation (FPNA). The session was led by Marisol Sanchez – A.T.A.’s Communications Manager, Derchlien Dijkhoff – Senior Product Specialist at A.T.A., Stephanie Casanova SVP Consumer Communications at Zeno Group International Agency, Tyson Lopez – CEO of ACF, Natasha Silva – Chief Conservation Officer at ACF, and Edeline Berg – Communications & Marketing Manager at ACF.

Promoting Local Awareness and Sustainable Tourism

Both A.T.A. and ACF recognize the importance of raising local awareness regarding the impact each individual has on our island. Together, they aim to foster responsible and sustainable tourism. To achieve this, A.T.A. is implementing a communication strategy involving the local community, education, engagement, and participation, with the goal of moving collectively towards responsible tourism practices.

Critical Emphasis on Nature Conservation

The session emphasized the critical importance of conserving and protecting our island’s unique biodiversity. Global trends such as the “Slow Travel Tourism” movement, where visitors take time to explore their destinations, and “Positive Impact Tourism,” which focuses on minimizing negative impacts on visited countries, were discussed. Ideas and communication concepts related to these topics were shared, with a focus on adjusting and enhancing communication methods and content while maintaining the company’s purpose of offering valuable products or services to visitors.

Future Commitments to Sustainable Tourism

Looking ahead, A.T.A. remains committed to balancing economic prosperity with environmental stewardship and the well-being of locals. The organization expressed gratitude to all participants and announced plans for future sessions in the coming weeks.

Aruba’s Tourism Growth and Sustainable Development

Since its establishment as a ‘Sui Generis’ entity in 2011, Aruba Tourism Authority has played a pivotal role in the island’s tourism sector. A comparison between 2023 and 2011 reveals significant growth in tourism receipts, tourist arrivals, RevPAR, and cruise tourism. This growth underscores the strength of Aruba as a destination and the demand it has generated since the establishment of A.T.A. SG. Tourism’s total contribution to Aruba’s GDP is projected to reach 74% by 2023.

Focusing on the “High Value-Low Impact” Model

A.T.A. places great emphasis on the “High Value-Low Impact” model, aimed at balancing economic benefits for visitors while positioning Aruba as a desirable and sustainable destination. The organization strives to maintain this balance and increase tourism revenue through quality rather than quantity, with ongoing attention to carrying capacity considerations.

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